Articles tagged with: new product development
The role of occasion in innovation
As I touched on in a previous post, occasion plays a crucial role in the innovation process for fast moving consumer goods. In order to influence consumer choice, we must first comprehensively understand it. To …
Are you digitally awake to Asia?
Guess what? Emerging markets do not evolve in the same way as western markets. In February 2008, Harvard Business Review predicted online worlds as one of its ‘breakthrough ideas’ of the year. In Asia, they’ve …
