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Articles tagged with: mobile

DigitalLife 2011 Launches
November 11, 2011 – 8:00 am | No Comment

Announcing Digital Life 2011
It is really great to see our Digital Life study released for a second year. This is a global TNS study based upon work we did here in Australia several years ago, …

Are you a basic mobile brand or a game changer?
May 25, 2011 – 8:52 am | No Comment
Are you a basic mobile brand or a game changer?

The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares.  You could be forgiven for thinking it was going to be just like any of …

The Six Stages of Travel: Content Marketing in a Mobile World
June 10, 2010 – 10:18 am | One Comment
The Six Stages of Travel: Content Marketing in a Mobile World

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

What do mobile users want in the year of the smartphone?
March 31, 2010 – 7:36 pm | No Comment
What do mobile users want in the year of the smartphone?

The year 2010 is shaping up to be a boom year for smartphones.  Excitement over new products and services, economic factors (return to spending and reduced service charges) and advances in the technology ecosystem (i.e. …

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