Articles tagged with: media engagement
Why trust matters online
There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …
Desperately seeking attention – media engagement dashboard
The trend towards multi-tasking and the current approach to measuring media consumption, which captures time spent on media without taking into account the attention given to each, prompted us to investigate media engagement more deeply. Does …
