Articles tagged with: media consumption
Desperately seeking attention – media engagement dashboard
The trend towards multi-tasking and the current approach to measuring media consumption, which captures time spent on media without taking into account the attention given to each, prompted us to investigate media engagement more deeply. Does …
Engagement or not?
How much time did you spend online in the last week? Major research houses purport to have the answer to this question, based on the recall of panel members who fill in media consumption diaries. …
