Existing brands can only grow by a limited amount year on year, if they grow at all. Around the world in most categories, companies are looking to innovation as the means to grow revenue to …

Officially, Australia didn’t go into recession. However, after riding the GFC our consumer confidence remains relatively weak and this remains a very challenging economic environment for marketers considering innovation projects.
The good news, however, is that …

There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …

Rarely a day goes by that water isn’t a news feature in Australia.  We’ve either got too much of it (a large chunk of Australia is suffering from the worst floods in 15 years) or …

As I touched on in a previous post, occasion plays a crucial role in the innovation process for fast moving consumer goods.  In order to influence consumer choice, we must first comprehensively understand it.  To …

Capitalising on true ‘white space’ opportunities in a competitive market is no longer required for growth alone – it is a matter of survival.  There are threats out there to even the strongest brands these …

By nature, innovation and new product development is a road littered by failure – most new product development programs require in excess of 3,000 ideas to achieve a single market success. The delicate balance of …

Guess what? Emerging markets do not evolve in the same way as western markets. In February 2008, Harvard Business Review predicted online worlds as one of its ‘breakthrough ideas’ of the year. In Asia, they’ve …

The year 2010 is shaping up to be a boom year for smartphones.  Excitement over new products and services, economic factors (return to spending and reduced service charges) and advances in the technology ecosystem (i.e. …

Instant gratification…we all love it. And this love for getting what we want, when we want it, is moving into the way we watch TV. Recent research found that one in five Australians …