What can events-based tourism learn from music festivals?
Events are opportunities for the tourism sector that are not currently being harnessed to their full potential. As a nation, we are avid festival-goers and sport fanatics. Two …

Just like people, brands have a personality.  And like people, brands need to have strong personalities, not just a personality when they’ve got a drink in their hand.  It’s what brings a brand to life …

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

Emotion is what moves us – that is, leads us to action. And yet, a very large amount of thinking about the purchase process – by marketers – is all about cognitive issues and rationality. …