Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation …

Much like “social media” and “content,” “emerging markets” is one of the hottest terms in marketing these days.
But as with any hot topic, there’s a danger that the hype will overshadow important messages about how …

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

Four billion people live on less than two dollars a day in the developing world.  These people represent a huge and growing market for goods and services.  For those of us who are familiar with …