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Articles tagged with: Digital

DigitalLife 2011 Launches
November 11, 2011 – 8:00 am | No Comment

Announcing Digital Life 2011
It is really great to see our Digital Life study released for a second year. This is a global TNS study based upon work we did here in Australia several years ago, …

Group buying: The talented youngster with unfulfilled promise
July 25, 2011 – 12:12 pm | No Comment
Group buying: The talented youngster with unfulfilled promise

Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …

Social marketing in the digital world
July 18, 2011 – 2:49 pm | No Comment
Social marketing in the digital world

The ever present challenge for a government department of communicating with its public, has taken on new meaning in the digital age.  Social media and other online mediums that enable brands and government alike to …

Understanding digital consumers
March 9, 2011 – 12:43 pm | No Comment
Understanding digital consumers

As someone who has spent a lifetime researching the aviation industry, I’m often asked what my favourite airline is. 
It’s quite flattering to think this would influence other people’s views. But I’ll usually …

How well are you doing digital?
September 29, 2010 – 2:48 pm | No Comment
How well are you doing digital?

For many Australians, our real lives are now inseparable from our online lives.  We do our banking, shopping, playing, dating, planning, and even diagnosing via the internet.  And the digital planet is evolving so rapidly …

Late surge for Gillard in both media and public sentiment
August 20, 2010 – 9:33 am | No Comment
Late surge for Gillard in both media and public sentiment

In this the last week of the election campaign there have been some interesting trends emerging in our tracking of what Australians have been saying about election issues online both in traditional and social media. 
The …

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