Articles tagged with: differentiation
Private label – wax or wane in the upturn?
In 2009, we ran a study on shopper consideration of private label products to look at consumer perceptions, attitudes and usage of these value-based offers during the GFC. Since then, the economic climate has changed …
Suzanne’s top 5 innovation tips
Capitalising on true ‘white space’ opportunities in a competitive market is no longer required for growth alone – it is a matter of survival. There are threats out there to even the strongest brands these …
