Last time, we talked about trust in cyberspace. It’s a theme that came through strongly in the Economist’s take on location-based services and a challenge to those seeking to engage with consumers in transit.
If anything, trust …

There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …

Just like people, brands have a personality.  And like people, brands need to have strong personalities, not just a personality when they’ve got a drink in their hand.  It’s what brings a brand to life …

Although behavioural economics is not new, the way that we can apply our understanding of behavioural economics to the research and development of social marketing campaigns and behaviour change programs is still emerging in terms …

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

How much time did you spend online in the last week? Major research houses purport to have the answer to this question, based on the recall of panel members who fill in media consumption diaries. …