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Articles tagged with: consumer electronics

The Apple factor
August 16, 2010 – 11:55 am | No Comment
The Apple factor

When the iPad was first released, it came with the tagline ‘A magical and revolutionary product at an unbelievable price’.  Apple wanted us to believe that $629 for the base model was low for a …

Is 3DTV a case of science leading fiction?
August 6, 2010 – 1:18 pm | No Comment
Is 3DTV a case of science leading fiction?

The 3DTV push continues to gain momentum, with manufacturers doing their best to whey our appetites for the technology.  TVCs, networks flogging sport, retailers jockeying for position, and even free glasses with newspapers are just …

The Six Stages of Travel: Content Marketing in a Mobile World
June 10, 2010 – 10:18 am | One Comment
The Six Stages of Travel: Content Marketing in a Mobile World

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

iPad: The consumer’s take
March 31, 2010 – 8:16 pm | No Comment
iPad: The consumer’s take

Apple’s iPad was unveiled to the world in the early stages of this year, attracting both criticism and acclaim. The buzz is nothing new for Apple, revered for its brand and consumer advocacy, but …

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