Articles tagged with: consumer behaviour
In an age where the fancy-free share their credit card activity on Facebook and broadcast their shopping ‘hauls’ on YouTube, social is converging with commerce as rapidly as it is with search.
TNS’ Digital Life study found six types of digital consumer in Australia
As we begin the new year, the over-arching influences of economic adjustment, technology and globalisation continue to impact on consumer behaviour, manifesting in a …
Rarely a day goes by that water isn’t a news feature in Australia. We’ve either got too much of it (a large chunk of Australia is suffering from the worst floods in 15 years) or …
For many Australians, our real lives are now inseparable from our online lives. We do our banking, shopping, playing, dating, planning, and even diagnosing via the internet. And the digital planet is evolving so rapidly …
How to get more Australians travelling at home more often remains a hot topic for the domestic tourism market. It’s a passion of mine and the reason we set up our Domesticate research. In spite …
Although behavioural economics is not new, the way that we can apply our understanding of behavioural economics to the research and development of social marketing campaigns and behaviour change programs is still emerging in terms …
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.
How much time did you spend online in the last week? Major research houses purport to have the answer to this question, based on the recall of panel members who fill in media consumption diaries. …
Maybe the title here should be ’The path to purchase ought to be a u-turn’. But that’s getting ahead of our story. The reality is that when shoppers enter a store, they will often make their …
Post-GFC, consumer mindsets are crystalising into new purchasing mentalities, changed behaviours and transformed beliefs and values. We have seen consumers behaving in strange ways through the recent turmoil, with share of wallet holding up in …
