Articles tagged with: campaign evaluation
Campaign evaluation research made easy – Little Pinkie Case Study
On 24 June 2007, the Roads and Traffic Authority of NSW (RTA) launched a new campaign – ‘Little Pinkie’ – targeting young male drivers who speed. ‘Little Pinkie’ marks a significant change in the RTA’s …
The dark side of tanning
Incidence of Melanoma of the skin continues to increase. Yet, when it comes to skin cancer, Australians think it’s something that happens to someone else. In 2006 a survey conducted for the Cancer Institute of …
