There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …

When the iPad was first released, it came with the tagline ‘A magical and revolutionary product at an unbelievable price’.  Apple wanted us to believe that $629 for the base model was low for a …

In 2009, we ran a study on shopper consideration of private label products to look at consumer perceptions, attitudes and usage of these value-based offers during the GFC.  Since then, the economic climate has changed …

Just like people, brands have a personality.  And like people, brands need to have strong personalities, not just a personality when they’ve got a drink in their hand.  It’s what brings a brand to life …

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

Emotion is what moves us – that is, leads us to action. And yet, a very large amount of thinking about the purchase process – by marketers – is all about cognitive issues and rationality. …

The battle for the supermarket floor between private label and branded goods has not subsided in the aftermarth of the GFC.  Having been given permission to re-assess what constitutes value, consumers are continuing to show …

Post-GFC, consumer mindsets are crystalising into new purchasing mentalities, changed behaviours and transformed beliefs and values.  We have seen consumers behaving in strange ways through the recent turmoil, with share of wallet holding up in …

One benefit of ticking over a new year (beyond the chance to make a heap of resolutions which invariably are abandoned before February!) is a chance to reflect on the previous year – what happened, …