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Articles tagged with: behavoural economics

From rational choice theory to behavioural economics and Nudge … my how far we’ve come!
June 15, 2010 – 8:10 am | No Comment
From rational choice theory to behavioural economics and Nudge … my how far we’ve come!

Although behavioural economics is not new, the way that we can apply our understanding of behavioural economics to the research and development of social marketing campaigns and behaviour change programs is still emerging in terms …

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