Articles tagged with: Apple
The Apple factor
When the iPad was first released, it came with the tagline ‘A magical and revolutionary product at an unbelievable price’. Apple wanted us to believe that $629 for the base model was low for a …
iPad: The consumer’s take
Apple’s iPad was unveiled to the world in the early stages of this year, attracting both criticism and acclaim. The buzz is nothing new for Apple, revered for its brand and consumer advocacy, but …
