Featured Categories
Consumer

Trends and market analysis in consumer and packaged goods, retail innovation and shopping.

Finance & Business

Market insights in the banking, finance, insurance and business consulting arenas.

Social Research

Social trends and information for government and NGOs operating in health, workplace, transport, community services and social marketing.

Technology

Insights and trends in technology, telecommunications, consumer electronics and IT sectors.

Travel & Leisure

Analysis of tourism and travel trends in destinations, airlines, hotels, intermediaries and ancillary services.

Home » Archive by Tags

Articles tagged with: advertising

Sex still sells (especially in Russia)
August 16, 2011 – 10:58 am | No Comment
Sex still sells (especially in Russia)

Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation …

Why trust matters online
September 30, 2010 – 8:56 am | No Comment
Why trust matters online

There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …

How well are you doing digital?
September 29, 2010 – 2:48 pm | No Comment
How well are you doing digital?

For many Australians, our real lives are now inseparable from our online lives.  We do our banking, shopping, playing, dating, planning, and even diagnosing via the internet.  And the digital planet is evolving so rapidly …

The dark side of tanning
February 21, 2010 – 5:46 pm | No Comment
The dark side of tanning

Incidence of Melanoma of the skin continues to increase.  Yet, when it comes to skin cancer, Australians think it’s something that happens to someone else.  In 2006 a survey conducted for the Cancer Institute of …

Don’t shoot the messenger
February 21, 2010 – 4:03 pm | No Comment
Don’t shoot the messenger

One benefit of ticking over a new year (beyond the chance to make a heap of resolutions which invariably are abandoned before February!) is a chance to reflect on the previous year – what happened, …

© 2010 TNS Group, a Kantar Group Company. All rights reserved.