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	<title>Sixth Sense</title>
	<link>http://www.sixthsenseinsights.com.au</link>
	<description>Stay ahead of the curve with industry-specific insights from research leaders TNS</description>
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		<title>Private Label &#8211; who really benefits?</title>
		<description><![CDATA[With all major supermarkets seemingly pushing their private label strategies, Private Lavel porducts are undoubtedly going to grow their presence on shelf. Whilst we are beginning to see signs of a consumer backlash to the deletion of branded products, almost all consumers are still buying private label products to varying degrees. In August 2011, TNS conducted a nationally representative online survey asked consumers about their purchasing habits in a number of FMCG categories. In total, 1,610 people were interviewed about their grocery shopping habits and 1,017 were interviewed about their alcohol purchasing habits. To qualify for the survey, respondents had to have purchased food or drink from the supermarket or markets in the past 4 weeks. For the alcohol module, respondents had to have purchased from a bottleshop in the past 4 weeks.
]]></description>
		<link>http://www.sixthsenseinsights.com.au/private-label-who-really-benefits/</link>
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		<title>DigitalLife 2011 Launches</title>
		<description><![CDATA[Announcing Digital Life 2011
It is really great to see our Digital Life study released for a second year. This is a global TNS study based upon work we did here in Australia several years ago, ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/digitallife-2011-launches-whats-up-with-conusmer-online/</link>
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		<title>Green is still high on our agenda despite economic concerns</title>
		<description><![CDATA[Did you know that regard for green on the Australian agenda remains high despite recent economic concerns and practice of green behaviour is becoming habitual? 
TNS’ Green Index, conducted in September 2011,  and released publicly for the ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/green-is-still-high-on-our-agenda-despite-economic-concerns/</link>
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		<title>Sex still sells (especially in Russia)</title>
		<description><![CDATA[Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/sex-still-sells-especially-in-russia/</link>
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		<title>Events can make or break a city</title>
		<description><![CDATA[A significant amount of domestic travel conducted by Australians isn’t always thought of as travel. To many of us, ‘travel’ means getting on a plane and heading overseas to enjoy new cultures, countries and experiences.  ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/events-can-make-or-break-a-city/</link>
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		<title>Social as horizontal, not vertical, please</title>
		<description><![CDATA[Attention, questionnaire writers: please, please, never again refer to social-networks as a single type of PC or mobile activity.
From their roots as messaging services, social-networks have rapidly expanded to encompass all kinds of functionalities: chat, ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/social-as-horizontal-not-vertical-please/</link>
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		<title>Group buying: The talented youngster with unfulfilled promise</title>
		<description><![CDATA[Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/group-buying-the-promising-youngster-with-unfulfilled-potential/</link>
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		<title>Social marketing in the digital world</title>
		<description><![CDATA[The ever present challenge for a government department of communicating with its public, has taken on new meaning in the digital age.  Social media and other online mediums that enable brands and government alike to ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/social-marketing-in-the-digital-world/</link>
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		<title>Adding social to the brand tracking mix</title>
		<description><![CDATA[Some of you may have heard the song United Breaks Guitars. Penned by Canadian musician David Carroll after his guitar was broken during a trip on United Airlines, it became a YouTube sensation and a ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/adding-social-to-the-brand-tracking-mix/</link>
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		<title>Getting a buzz from innovation</title>
		<description><![CDATA[Existing brands can only grow by a limited amount year on year, if they grow at all. Around the world in most categories, companies are looking to innovation as the means to grow revenue to ...]]></description>
		<link>http://www.sixthsenseinsights.com.au/getting-a-buzz-from-innovation/</link>
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