Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation …

A significant amount of domestic travel conducted by Australians isn’t always thought of as travel. To many of us, ‘travel’ means getting on a plane and heading overseas to enjoy new cultures, countries and experiences.  …

Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …

Some of you may have heard the song United Breaks Guitars. Penned by Canadian musician David Carroll after his guitar was broken during a trip on United Airlines, it became a YouTube sensation and a …

Much like “social media” and “content,” “emerging markets” is one of the hottest terms in marketing these days.
But as with any hot topic, there’s a danger that the hype will overshadow important messages about how …

The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares.  You could be forgiven for thinking it was going to be just like any of …

In our annual dip into the mindset of the domestic tourist, Domesticate, we usually encounter rumblings that service at home leaves a bit to be desired.  It consistently comes from the same groups – older …

As someone who has spent a lifetime researching the aviation industry, I’m often asked what my favourite airline is. 
It’s quite flattering to think this would influence other people’s views. But I’ll usually …

Last time, we talked about trust in cyberspace. It’s a theme that came through strongly in the Economist’s take on location-based services and a challenge to those seeking to engage with consumers in transit.
If anything, trust …

There’s a very famous ad by McGraw-Hill that’s been running since 1958 and was still being used as late as 2007.
The message of this ad came back to me very strongly when revisiting some …