Articles in Technology
Announcing Digital Life 2011
It is really great to see our Digital Life study released for a second year. This is a global TNS study based upon work we did here in Australia several years ago, …
Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …
Some of you may have heard the song United Breaks Guitars. Penned by Canadian musician David Carroll after his guitar was broken during a trip on United Airlines, it became a YouTube sensation and a …
The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares. You could be forgiven for thinking it was going to be just like any of …
Nokia was long the dominant brand in the mobile world, but in the past five years times have changed, with iPhone and Android now holding the trump cards.
This change to the climate of our mobile …
The launch of the iPad took shiny toy syndrome to new heights, as consumers lined up for something they freely admitted having no real need for nor idea of how to use.
Just over a year …
In an age where the fancy-free share their credit card activity on Facebook and broadcast their shopping ‘hauls’ on YouTube, social is converging with commerce as rapidly as it is with search.
This week we presented to over 50 clients some tips for increasing return on investment for innovation and new product development projects. We looked at reasons for innovation failure, how to increase chances of success, …
Officially, Australia didn’t go into recession. However, after riding the GFC our consumer confidence remains relatively weak and this remains a very challenging economic environment for marketers considering innovation projects.
The good news, however, is that …
Last time, we talked about trust in cyberspace. It’s a theme that came through strongly in the Economist’s take on location-based services and a challenge to those seeking to engage with consumers in transit.
If anything, trust …
