Articles in Transport
Attitude adjustment needed for safer roads
Since 1970 annual road fatalities have declined from 30.4 to 6.8 deaths per 100,000 but with on average four to five people being killed in crashes every day clearly we still have a long way …
Campaign evaluation research made easy – Little Pinkie Case Study
On 24 June 2007, the Roads and Traffic Authority of NSW (RTA) launched a new campaign – ‘Little Pinkie’ – targeting young male drivers who speed. ‘Little Pinkie’ marks a significant change in the RTA’s …
