Articles in Social Research
Did you know that regard for green on the Australian agenda remains high despite recent economic concerns and practice of green behaviour is becoming habitual?
TNS’ Green Index, conducted in September 2011, and released publicly for the …
The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares. You could be forgiven for thinking it was going to be just like any of …
Since 1970 annual road fatalities have declined from 30.4 to 6.8 deaths per 100,000 but with on average four to five people being killed in crashes every day clearly we still have a long way …
Rarely a day goes by that water isn’t a news feature in Australia. We’ve either got too much of it (a large chunk of Australia is suffering from the worst floods in 15 years) or …
With winter having recently departed most of us are looking forward to a long, hot summer. The warmth is welcome but not so much those stifling summer days, when it’s too hot to move. On …
In this the last week of the election campaign there have been some interesting trends emerging in our tracking of what Australians have been saying about election issues online both in traditional and social media.
The …
Over the past few months we’ve been tracking what Australians have been saying about election issues online both in traditional and social media. The tool tracks mentions of nominated keywords and analyses sentiment, share of …
Following the 2008 US presidential campaign and the 2010 UK federal election there was considerable discussion around the impact of social media, both upon the course of each of these election campaigns, and the election …
Sustainability has become a wide-ranging term that can be applied to almost every facet of life on Earth. For humans, it’s the potential for long-term wellbeing, which in turn depends on the wellbeing of the …
Although behavioural economics is not new, the way that we can apply our understanding of behavioural economics to the research and development of social marketing campaigns and behaviour change programs is still emerging in terms …
