With all major supermarkets seemingly pushing their private label strategies, Private Lavel porducts are undoubtedly going to grow their presence on shelf. Whilst we are beginning to see signs of a consumer backlash to the deletion of branded products, almost all consumers are still buying private label products to varying degrees. In August 2011, TNS conducted a nationally representative online survey asked consumers about their purchasing habits in a number of FMCG categories. In total, 1,610 people were interviewed about their grocery shopping habits and 1,017 were interviewed about their alcohol purchasing habits. To qualify for the survey, respondents had to have purchased food or drink from the supermarket or markets in the past 4 weeks. For the alcohol module, respondents had to have purchased from a bottleshop in the past 4 weeks.

A significant amount of domestic travel conducted by Australians isn’t always thought of as travel. To many of us, ‘travel’ means getting on a plane and heading overseas to enjoy new cultures, countries and experiences.  …

Attention, questionnaire writers: please, please, never again refer to social-networks as a single type of PC or mobile activity.
From their roots as messaging services, social-networks have rapidly expanded to encompass all kinds of functionalities: chat, …

Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …

The ever present challenge for a government department of communicating with its public, has taken on new meaning in the digital age.  Social media and other online mediums that enable brands and government alike to …

Existing brands can only grow by a limited amount year on year, if they grow at all. Around the world in most categories, companies are looking to innovation as the means to grow revenue to …

Much like “social media” and “content,” “emerging markets” is one of the hottest terms in marketing these days.
But as with any hot topic, there’s a danger that the hype will overshadow important messages about how …

The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares.  You could be forgiven for thinking it was going to be just like any of …

Nokia was long the dominant brand in the mobile world, but in the past five years times have changed, with iPhone and Android now holding the trump cards.
This change to the climate of our mobile …

The launch of the iPad took shiny toy syndrome to new heights, as consumers lined up for something they freely admitted having no real need for nor idea of how to use.
Just over a year …