The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares.  You could be forgiven for thinking it was going to be just like any of …

The above video is from our landmark Digital Life study, the largest study into the digital consumer ever undertaken.  The study provides a framework for understanding how people use digital, the role it plays in …

Just like people, brands have a personality.  And like people, brands need to have strong personalities, not just a personality when they’ve got a drink in their hand.  It’s what brings a brand to life …

By nature, innovation and new product development is a road littered by failure – most new product development programs require in excess of 3,000 ideas to achieve a single market success. The delicate balance of …

Guess what? Emerging markets do not evolve in the same way as western markets. In February 2008, Harvard Business Review predicted online worlds as one of its ‘breakthrough ideas’ of the year. In Asia, they’ve …

These days, innovation is both the biggest opportunity and the greatest challenge to business. Companies are under increasing pressure to come up with the next big idea and get it to a rapidly changing market …