With all major supermarkets seemingly pushing their private label strategies, Private Lavel porducts are undoubtedly going to grow their presence on shelf. Whilst we are beginning to see signs of a consumer backlash to the deletion of branded products, almost all consumers are still buying private label products to varying degrees. In August 2011, TNS conducted a nationally representative online survey asked consumers about their purchasing habits in a number of FMCG categories. In total, 1,610 people were interviewed about their grocery shopping habits and 1,017 were interviewed about their alcohol purchasing habits. To qualify for the survey, respondents had to have purchased food or drink from the supermarket or markets in the past 4 weeks. For the alcohol module, respondents had to have purchased from a bottleshop in the past 4 weeks.

Did you know that regard for green on the Australian agenda remains high despite recent economic concerns and practice of green behaviour is becoming habitual? 
TNS’ Green Index, conducted in September 2011,  and released publicly for the …

Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …

Some of you may have heard the song United Breaks Guitars. Penned by Canadian musician David Carroll after his guitar was broken during a trip on United Airlines, it became a YouTube sensation and a …

Existing brands can only grow by a limited amount year on year, if they grow at all. Around the world in most categories, companies are looking to innovation as the means to grow revenue to …

The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares.  You could be forgiven for thinking it was going to be just like any of …

In an age where the fancy-free share their credit card activity on Facebook and broadcast their shopping ‘hauls’ on YouTube, social is converging with commerce as rapidly as it is with search.

This week we presented to over 50 clients some tips for increasing return on investment for innovation and new product development projects.  We looked at reasons for innovation failure, how to increase chances of success, …

TNS’ Digital Life study found six types of digital consumer in Australia
As we begin the new year, the over-arching influences of economic adjustment, technology and globalisation continue to impact on consumer behaviour, manifesting in a …

Officially, Australia didn’t go into recession. However, after riding the GFC our consumer confidence remains relatively weak and this remains a very challenging economic environment for marketers considering innovation projects.
The good news, however, is that …