Bloggers
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Andy Reid - Consumer In a previous life Andy was a radio DJ, but today Andy is an expert in enhancing brand and communications strategies. Andy has over 10 years experience in brand tracking, revealing the deeper emotive needs driving brand choice and helping clients future proof their brand for long term gain. Click to view posts from Andy |
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Arnaud Frade - Consumer Arnaud is based in Singapore and covers 42 markets across Asia-Pacific, Latin America, the Middle East and Africa as head of TNS’ Retail & Shopper practice. Amongst these are some of the world’s most populated countries, some of the fastest growing economies and true frontier markets. He has previously worked in Europe for a leading retail tracking specialist firm and a major financial services company. His expertise is in understanding independent retailers. Click to view posts from Arnaud |
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Bernice Klaassen and Lee Ryan Bernice Klaassen is has witnessed vast changes in the digital landscape during his years specialising in interactive research. In his work he advises global clients on online quantitative and qualitative research, using interactive methodologies to measure and optimise performance of digital touchpoints and online media. Click to view posts from Bernice & Lee |
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Carolyn Childs - Travel & Leisure Carolyn is an internationally recognised expert in tourism and travel research, having held a wide variety of roles in the industry, including a period heading the research function of the International Air Transport Association. Carolyn is also passionate about her own travel, English literature and speaking Russian. Click to view posts from Carolyn |
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Chris Byrne Chris has been in the research industry for over five years, having worked in social research, brand and comms and intergrated marketing communications disciplines. Click to view posts from Chris |
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Donna van Bueren - Social Research Donna is an internationally recognised social marketing expert passionate about working with government and NGO clients to develop sustainable behavior change campaigns and strategies. In 2001, Donna set up Canberra’s TNS Social Research office, which she headed up for 4 years until relocating back to Perth for the arrival of her first child. During her time in Canberra, she was awarded the 2002 Telstra Business Woman of the Year Award for the ACT. Donna uses her 15 years experience to provide strategic advice to develop and evaluate social marketing campaigns tackling health issues, parenting and child behaviours, social disadvantage and mental illness. Click to view posts from Donna |
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Gabrielle Zerafa - Qual Gabrielle is a qualitative researcher, specialising in branding and communications. She has a passion for social trends, and their impact on customer perceptions, behaviours and attitudes and has worked on TNS’ annual Social Trends Study for the past ten years. Click to view posts from Gabrielle |
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Glenn Wealands - Finance & Business Glenn is an experienced financial services researcher, consultant and speaker across a broad range of financial services sectors. He has worked with clients in Asia-Pacific, the UK and the US. Click to view posts from Glenn |
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Herb Sorensen - Consumer Herb is a pre-eminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. His book, Inside the Mind of the Shopper: The Science of Retailing, was released by The Wharton School Publishers in May, 2009. Herb has worked with Fortune 100 retailers and consumer packaged goods manufacturers for more than 35 years, studying shopper behavior, motivations and perceptions at the point of purchase. Sorensen’s patented shopper tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. For any further information or enquiry, please contact Herb at herb.sorensen@tns-global.com You can hear more from Herb via his Twitter @herbsorensen. Click to view posts from Herb |
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Jacqui von Hirschberg - Consumer Jacqui is a consumer research specialist who devotes much of her time to researching early adopters across categories and measuring the strength of relationship that consumers have with brands. She has over 15 years experience in research predominantly in consumer, brand equity business-to-business and customer relationship management spheres. Click to view posts from Jacqui |
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Jo Farquhar Jo is a travel and leisure researcher at TNS with a passion for domestic tourism. Click to view posts from Jo |
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John Shearer - Finance & Business John is passionate about digital behaviour and how online behaviour can be leveraged by Australian marketers. His industry specialisation is financial services. He has been an active speaker and commentator around the impact of the Global Financial Crisis on both consumers and business. Click to view posts from John |
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Jon Foged - Technology Jon is a leading researcher in the area of technology with a passion for mobile telecommunications, brand strategy, product development and channel planning for mobile. Click to view posts from Jon |
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Jonathan Sinton - Digital Jonathan is an experienced researcher, commentator and speaker on consumer digital behaviour. He has worked in the UK and the US, but now calls Australia home. You can follow him on twitter (@jgsinton) and his other blog on Marketingmag.com.au. Click to view posts from Jonathan |
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Kim Albert - Technology Kim is an expert in technology research, specialising in helping companies enhance their digital marketing strategies and online presence by knowing how consumers are using content across mobile, search and social media. Kim holds a Doctorate in Industrial/ Organisational Psychology and is a registered psychologist. Click to view posts from Kim |
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Marcus Pritchard - Technology Marcus is a specialist in consumer electronics technology and trends. He has 12 years experience in research, as a supplier and buyer in Australia and the United States. He is also a regular speaker at conferences having presented papers at ESOMAR, MRSA (Australia) and CASRO (USA). Click to view posts from Marcus |
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Ray Crook Ray is an innovation specialist in the field of consumer goods, with many year's experience in a regional role at TNS. Click to view posts from Ray |
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Richard Stevenson - Finance & Business Richard is an experienced researcher specialising in the finance and business services arenas. He is passionate about innovation best practice and skilled in using insights to help products have the best chance of success from concept through to launch. Click to view posts from Richard |
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Robyn Rutley - Social Research Robyn is an expert in social research, with a wealth of experience in sustainability and environmental issues. She has over twenty years experience in market research, working with NGOs as well as local and state government departments. Click to view posts from Robyn |
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Stephen Yap Stephen Yap, Group Director, TNS RI UK. Email: stephen.yap@tnsglobal.com Click to view posts from Stephen |
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Suzanne Percival - Consumer Suzanne is a consumer goods researcher with 15 years experience. She has a keen interest in new product development and innovation helping clients through the product journey. Click to view posts from Suzanne |
