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Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation Y (under their parents’ roof).
This insight about shifting attitudes toward sex came back to me when I was thinking about the many ways in which emerging markets differ from one another. Generally, the perception...Trends and market analysis in consumer and packaged goods, retail innovation and shopping.
Market insights in the banking, finance, insurance and business consulting arenas.
Social trends and information for government and NGOs operating in health, workplace, transport, community services and social marketing.
Insights and trends in technology, telecommunications, consumer electronics and IT sectors.
Analysis of tourism and travel trends in destinations, airlines, hotels, intermediaries and ancillary services.
Announcing Digital Life 2011
It is really great to see our Digital Life study released for a second year. This is a global TNS study based upon work we did here in Australia several years ago, …
Attention, questionnaire writers: please, please, never again refer to social-networks as a single type of PC or mobile activity.
From their roots as messaging services, social-networks have rapidly expanded to encompass all kinds of functionalities: chat, …
The launch of the iPad took shiny toy syndrome to new heights, as consumers lined up for something they freely admitted having no real need for nor idea of how to use.
Just over a year …
Did you know that regard for green on the Australian agenda remains high despite recent economic concerns and practice of green behaviour is becoming habitual?
TNS’ Green Index, conducted in September 2011, and released publicly for the …
Many years ago I attended a presentation by a futurologist. In identifying differences between the generations, he compared the typical first sexual experiences of generations gone by (on their wedding night) to those of Generation …
A significant amount of domestic travel conducted by Australians isn’t always thought of as travel. To many of us, ‘travel’ means getting on a plane and heading overseas to enjoy new cultures, countries and experiences. …
Reports out last week put the group buying sector on track to rake in $400 million by year’s end, with the market posting a second quarter revenue increase of 72 per cent.
The ability of the …
The ever present challenge for a government department of communicating with its public, has taken on new meaning in the digital age. Social media and other online mediums that enable brands and government alike to …
Some of you may have heard the song United Breaks Guitars. Penned by Canadian musician David Carroll after his guitar was broken during a trip on United Airlines, it became a YouTube sensation and a …
Existing brands can only grow by a limited amount year on year, if they grow at all. Around the world in most categories, companies are looking to innovation as the means to grow revenue to …
Much like “social media” and “content,” “emerging markets” is one of the hottest terms in marketing these days.
But as with any hot topic, there’s a danger that the hype will overshadow important messages about how …
The long awaited ‘year of the mobile’ crept up on us in 2010, catching many in the marketing community unawares. You could be forgiven for thinking it was going to be just like any of …
As one of our largest exports, higher education is an industry that has a major impact on the national economy. Recent events have threatened its health, tarnishing our reputation abroad, particularly in India, one …
Australians are divided over importing overseas-trained doctors as an answer to the practitioner shortage, with almost half of the belief that we should not recruit doctors from overseas.
The 42% who believe we should recruit from …
Post-GFC, consumer mindsets are crystalising into new purchasing mentalities, changed behaviours and transformed beliefs and values. We have seen consumers behaving in strange ways through the recent turmoil, with share of wallet holding up in …
Since 1970 annual road fatalities have declined from 30.4 to 6.8 deaths per 100,000 but with on average four to five people being killed in crashes every day clearly we still have a long way …
