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The term “prosumer” is widely used in marketing discussions these days, but no one knows what to make of it.
Yet another portmanteau, prosumer is a combination of the words “professional” and “consumer.” In essence, a prosumer is someone who is especially proactive on the path to purchase, searching for information, engaging in conversations with brands, pressuring for the best deal and writing his or her own reviews.
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Trends and market analysis in consumer and packaged goods, retail innovation and shopping.
Market insights in the banking, finance, insurance and business consulting arenas.
Social trends and information for government and NGOs operating in health, workplace, transport, community services and social marketing.
Insights and trends in technology, telecommunications, consumer electronics and IT sectors.
Analysis of tourism and travel trends in destinations, airlines, hotels, intermediaries and ancillary services.
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.
In this the last week of the election campaign there have been some interesting trends emerging in our tracking of what Australians have been saying about election issues online both in traditional and social media.
The …
Over the past few months we’ve been tracking what Australians have been saying about election issues online both in traditional and social media. The tool tracks mentions of nominated keywords and analyses sentiment, share of …
When the iPad was first released, it came with the tagline ‘A magical and revolutionary product at an unbelievable price’. Apple wanted us to believe that $629 for the base model was low for a …
The gaming market is undergoing a revolution. Globally, it is bigger than Hollywood and nowadays, three-quarters of Australians are regular[1] gamers. As expected, the percentage is higher among young people, but even so 67% of …
Following the 2008 US presidential campaign and the 2010 UK federal election there was considerable discussion around the impact of social media, both upon the course of each of these election campaigns, and the election …
The trend towards multi-tasking and the current approach to measuring media consumption, which captures time spent on media without taking into account the attention given to each, prompted us to investigate media engagement more deeply. Does …
The 3DTV push continues to gain momentum, with manufacturers doing their best to whey our appetites for the technology. TVCs, networks flogging sport, retailers jockeying for position, and even free glasses with newspapers are just …
Sustainability has become a wide-ranging term that can be applied to almost every facet of life on Earth. For humans, it’s the potential for long-term wellbeing, which in turn depends on the wellbeing of the …
In 2009, we ran a study on shopper consideration of private label products to look at consumer perceptions, attitudes and usage of these value-based offers during the GFC. Since then, the economic climate has changed …
Capitalising on true ‘white space’ opportunities in a competitive market is no longer required for growth alone – it is a matter of survival. There are threats out there to even the strongest brands these …
The term “prosumer” is widely used in marketing discussions these days, but no one knows what to make of it.
Yet another portmanteau, prosumer is a combination of the words “professional” and “consumer.” In essence, a …
As one of our largest exports, higher education is an industry that has a major impact on the national economy. Recent events have threatened its health, tarnishing our reputation abroad, particularly in India, one …
Australians are divided over importing overseas-trained doctors as an answer to the practitioner shortage, with almost half of the belief that we should not recruit doctors from overseas.
The 42% who believe we should recruit from …
Post-GFC, consumer mindsets are crystalising into new purchasing mentalities, changed behaviours and transformed beliefs and values. We have seen consumers behaving in strange ways through the recent turmoil, with share of wallet holding up in …
On 24 June 2007, the Roads and Traffic Authority of NSW (RTA) launched a new campaign – ‘Little Pinkie’ – targeting young male drivers who speed. ‘Little Pinkie’ marks a significant change in the RTA’s …
